Adding a Newsletter Signup on Your Website

Gather email subscribers directly through sign up forms

Written by Colleen Riordan

Updated 1 year ago

A newsletter signup is a great way to gather interested readers' emails so you can share your future books with them. It's easy to setup.

First, identify what type of form(s) you want for your website.

The main form options are:

Embedded Forms — These forms appear directly on your website, looking like they are built in.
Popup Forms — This form appears in front of your website usually after 5 secs on your home page.

You can have both on your website.

If you choose a popup - You should also include an embedded form somewhere on your website. This is because a popup can be blocked by a visitor's popup blocker. Having an embedded form can still provide them an opportunity to sign up even if they never see your popup.

Choose where you want your form to appear on your website.

Most popups typically appear on the Home Page as that is the first page a visitor often sees.

For an embedded form, you can have it appear either at the bottom of your website on every page like this:

Or you can create a Custom Page and add it on that page. This gives you more space to add some text about your email newsletter and why people should sign up. If you go this route, you'll simply create a Custom Page, name it "Newsletter," and add it to your navigation menu.

Next, choose the email service provider you want to use for sending newsletters.

There are many different email service providers authors use for staying in touch with their readers. When selecting one, make sure to check their pricing page to verify that they offer all of the features you desire.

We often recommend Mailerlite because it is easy to use and their free and basic plans often offer all the features most authors need.

Design your newsletter signup form.

Once you choose your provider and sign up for an account, you'll design your newsletter signup form through their service.

If you go through Mailerlite, here are instructions for designing your forms:
Mailerlite: How to Create an Embedded Form
Mailerlite: How to Create a Pop-up Form

Copy the code for your form and send to Wild Ink.

After you have completed your form(s), your email service provider will show you the code you need to add to your website. This code is what displays the design on your website. Most will offer it as either HTML or Javascript.

Copy the HTML code and paste it in an email to support@wildinkmarketing.com. We will add the code to your website.

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